Free Tool · No Email Needed Free SEO Audit Checklist Tool Run the same 25 checks our team runs on every site — technical, speed, content, local and AI-search. Instant score, progress saved, no signup.
Your SEO health score
0%
0/24 checks passed — Start with the foundation group first.
Site loads over HTTPS with no mixed-content warnings Serve every page over HTTPS and renew certificates automatically. One clear SEO title per page (50–60 chars, keyword first) Titles decide click-through — front-load the focus keyword. Meta description on every key page (140–160 chars) Descriptions sell the click; include the keyword once. XML sitemap submitted in Search Console Helps crawlers discover every indexable URL fast. Robots.txt allows the right pages (blocks admin/login) Keep private areas out of the index. Canonical URL on every page (self-referencing) Prevents duplicate-content dilution.
Mobile page loads in under 3 seconds Most enquiries start on a phone — test on real devices. Images use WebP and declare width + height Stops layout shift and cuts payload dramatically. Core Web Vitals pass (LCP, CLS, INP) Measured in Search Console's experience report. Tap targets and forms work one-handed on mobile Sticky call button + short forms lift conversions.
One focus keyword per page — no two pages competing Keyword cannibalisation splits your ranking power. H1 is unique per page and matches search intent One H1, matching what the searcher wants. Service pages show real proof (photos, reviews, FAQs) Proof converts the traffic rankings earn. Blog answers buyer questions, not just keywords Question content wins AI Overviews and voice answers. Internal links connect related pages Distributes authority and guides crawlers.
Google Business Profile claimed, complete and active Categories, services, photos, weekly posts. Name, address, phone identical everywhere NAP consistency across site, profile and directories. Review flow asks every happy customer within 24h Velocity + owner replies move the Map Pack. Contact page has click-to-call and a short form Friction here leaks your hardest-won traffic.
FAQ + Breadcrumb + Article schema validate Test in Google's Rich Results Test. Author names and real business details on content E-E-A-T signals for readers and AI citations. Pages structured for AI answers (TL;DR + FAQs) Clear 40–60 word answers get cited by AI search. LLM/AI crawlers allowed in robots.txt GPTBot, ClaudeBot and Perplexity need access to cite you. Analytics + call tracking separate traffic from enquiries Rankings mean nothing without measured revenue.
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FAQ
Audit Tool Questions Is this SEO audit tool really free? + Yes — all 25 checks, your score and saved progress cost nothing and need no email. If you want a human to verify the findings on your actual site, the expert audit is free too.
How is this different from automated SEO scanners? + Scanners flag code issues but miss strategy: keyword cannibalisation, intent mismatch, review velocity and AI-search readiness. This checklist covers what scanners skip, in the order a professional audit runs.
My score is under 50% — where do I start? + Top to bottom: HTTPS and titles first, then speed and mobile, then content and internal links. The foundation group unblocks everything else — most sites gain the fastest from those six checks.
Do you store my answers? + Only in your own browser (localStorage) so progress survives refresh. Nothing is sent to our servers unless you contact us.
Know your score. Now fix it properly Free expert audit on your live site: crawl, speed, content and local checks with a dated findings report. Reply within one business day.